MEETING MINUTES – August 11, 2022
Location: Lincoln, Nebraska – Hy-Vee -84th & Holdrege | 11:30am-1:00pm
Present: 20 in attendance
Members: Kyle Kudron; Tim Kirkpatrick; Tara West; Kolleen Meyer-Krikac; Ben Petersen; Sherri Recker; Sydney Stanard; Joanne Bartels; Jeanne Sheridan; Angel Neal; Fred Knight; Emily Koopmann; RJ Lipert; Kevin Harrington; Steve Sheridan; Brian Deighton; Aaron Hahn; Brian Adam
Guests: Lavan McFarland; Matt Miller;
Minutes from July 2022 were approved
Introduction will be done during the featured speaker segment.
New Members – email logo to Joanne Bartels for the website
Membership Chair Report
28 Paid Member Business for 2022
New members recruitment – Please invite fellow business that serve North Lincoln – Network and have fun.
Steve Maly – Maly Marketing
Social Chair Update
August 12th – 5 PM – Annual Pool Party @ The Kirkpatrick Residence
$1472.79 in Checking and $3000.00 in CDs as of August 11th, 2022
The financial audit for 2022 is still pending
- First Responders charity softball game 8/20 Haymarket Park
- Belmont Community Center is celebrating 85 years from noon to 4 PM on 8/20. There will be food trucks and bouncy houses.
- Shrinestock – 8/20 @ 4 PM – Shriners building on Saltillo Rd
Captain Banks LPD
There has been an increase in vandalism in the northwest area towards businesses. There has also been an increase in motorcycle accidents and catalytic converter thefts.
Steve Maly – Developing Strong Branding
Steve Maly gave the group a presentation on brand awareness. How to use data to understand your brand awareness. Steve mentioned that guidance for marketing was 4-5 touches before someone trusted your brand. That number has increased to 16-20. He also spoke about the costs of different medias for advertisements and how that has changed over the years. Whereas Facebook adds used to be very cost effective, the tides have turned and now can be more expensive than TV adds. Marketing is getting very granular to where you can narrow down to a very target market that finds individuals you are looking to market to. A good marketing strategy means using multiple channels of ad media that includes a combination of digital, print, radio, TV and direct mail. Steve suggests that 65% of advertising should be building the brand to build trust. Steve also gave tips and tricks towards specific channels of advertising that have worked well for his firm.
Next Association meeting: September 8th, 2022 at Hy-Vee – 84th & Holdrege | 11:30am- 1:00pm
Next Board meeting September 1st, 2022 – 11:30AM – 1 PM – Spikes Beach Bar & Grill – 2300 Judson Street
Meeting Adjourned. Respectfully submitted by Kyle Kudron NLBA Secretary- email@example.com