MEETING MINUTES— 4.14.2016
Location: Lincoln, Nebraska – The Pizza Ranch -84th & Lexington | 11:30am-1:00pm
Present: Members: Amy Fish, R.J. Lipert, Larry Gadeken, Sydney Stanard, Angela Caldwell, Kevin Harrington, Joanne Bartels, Nga Vu, Ben Petersen, Captain Anthony Butler, Barb Tyler, Peggy Green, Steve Sheridan, Kolleen Meyer-Krikac, Theresa Thesenvitz, Casey French, Karla Wilson, Pat Borer, Diana Schilf, Tim Kirkpatrick, Steve Maly, Kelly Jensen, Shannon Meysenburg and Kelby Meyers.
Guests: Andrew Booker, Amanda Wasser, Melanie Andersen
The March minutes were approved by Barb and Larry
Fill out cards of people you think would really like NLBA
For new and Current Member Highlights, we will draw one once a month!
Pat with the Fire Department: Is looking for a Fire Chief. Hopefully at the end of April they will have a candidate.
Carl mentioned the Fire Department is looking for land around Superior, 86th and Leighton, 84th and Pioneers, 70th and HWY 2. 84th and Pioneers looks like it is the best area to build.
A brand new Fire Station across from Casey’s on NW 48th will be going up soon.
Member Spotlight- Barb Tyler with Independence Houses and Emerald Gardens
Barb Tyler spoke about her experience in Real Estate and Senior Housing. Emerald Gardens and Independence Houses is specialized housing, specifically in Alzheimer’s and Dementia Care. They have rebranded so they have new logos. No more than 18 beds in each home. Marcia Stork is the owner and they are on their 20th year here in Lincoln. Originally memory care facility in Lincoln. Bring in Home health care and hospice care. The Autumn House Foundation is hosting their 5th Annual Fundraiser Golf Tournament on Thursday, May 19 2016 at Woodland Hills Golf House.
Q: Use privatized Long Term Care insurance? A: Yes!
Social Chair Update:
Salt Dog’s Baseball Thursday July 21st. Game is at 6:35pm
Golf Tournament in August!
Winery Tour possibly on a Saturday. Please email Sherri Recker if you would like to participate in this.
Please check the website to view the social events coming up. There are also links where you can pay for your tickets online.
Checking account has $2,700.00
$3000 in CD’s
MACH: Mobile Architecture Communication and Handling. New program that started in Iowa 3 years ago allows State Patrol and Police department the ability to track where the officers are going and what they are doing. Officers are embracing this and seem to be very happy they have it.
Citizens Academy- Public Safety. Tim Kirkpatrick will be participating! We will have to see how that goes for him!
Air Show full scale exercise started 4/13/16! All systems go for May!
Red White Scrimmage- Detail in the bottoms on Saturday
Jeff Wimiester (Spelling) – New Chief! Needs to finish up some business at LSO but will be up and running soon!
Steve Maly- Maly Marketing- Google Analytics
How to track your marketing impact and results? Buying Decisions, Lifetime Value, Key to everything.
Tip: Jot down one or two goals- Not 10, when you attend seminars!
Also, instead of the B2C (Business to Consumer) and B2B (Business to Business) concept models. It should be H2H. Human to Human!
91% of buying decisions take place online!
94% of spending takes place in a physical place!
91% of Discretionary income is spent within 5 miles of home!
Ways to increase your profit revenue: Increase prices, find more clients or sell more to current clients.
Leverage: Pay a little bit up front to earn more money down the road!
Google Analytics: 91% of decisions start online… Google Analytics can help you to Start Tracking Online, Website traffic and Offline Traffic and Patterns.
You can see the traction in the physical world; Billboards, newspaper ads, advertising, etc.
Google Analytics is free! It can break down overall demographics for you. It can also check if people viewing your site is coming from a Mobile device or a Desktop. Track what people are actually doing on your website. It can segment out your audience.
Kaylee@malymarketing.com can set up Google analytics for free! Give her a call!
Q: Any extra charges? A: Nope! It is all free!
Q: How does Google know demographics? A: Google is very good at tracking search history to make a determination of age and sex.
- The next Association meeting is May 12th, 2016
- THE PIZZA RANCH – 84th & Lexington | 3:30pm
- May Speaker: Pat Haverty from the Chamber of Commerce
Next Board meeting is Thursday, July 7th – At Tim Kirkpatrick’s
8001 Amber Hill Road Lincoln NE, 68516 3:30pm
Respectfully submitted by Sydney Stanard NLBA Secretary Sydney.Stanard@mutualofomaha.com