MEETING MINUTES – January 12, 2023
Location: Lincoln, Nebraska – Hy-Vee -84th & Holdrege | 11:30am-1:00pm
Present: 14 in attendance
Members: Kyle Kudron; Tara West; Sherri Recker; Sydney Stanard; Brian Deighton; Audrey Back; Lavelle McFarland; Kolleen Meyer-Krikac; Ben Peterson; Patty Gerlach; Jeanne Sheridan; Margaret Burnham;
Guests: Melanie Dawkins; Angie Birkett;
Introductions
Introductions of Members Present
Minutes from January 2023 were approved
New Members – email logo to Joanne Bartels for the website
Membership Chair Report
21 Paid Member Business for 2023 on a goal of 35
New members recruitment – Please invite fellow business that serve North Lincoln – Network and have fun.
Spotlight Speaker
Kyle Kudron – OPTK Networks
Social Chair Update
February 22nd – Music Bingo – Barry’s – 235 N 9th 8 PM
Tentatively looking at a St Patrick’s day event
Treasurer’s Report:
$1709.87 in Checking and $3000.00 in CDs as of February 4th, 2023
Community Update
Captain Banks sent along an update reiterating not to leave a running car unattended, unlocked and the keys inside. LPD continues to see an increase in auto thefts in the Lincoln area.
Featured Speaker
Melanie Dawkins, Nebraska Realty
Melanie spent 13 years working in local television news as an anchor and reporter, leaving that career in 2016. Now she is a real estate agent with Nebraska Realty, specializing in working with seniors and empty nesters looking to downsize in retirement. Melanie spoke to the group about how to improve your businesses on social media. She advised that having a social media presence is critical but not to over saturate your message on too many platforms. Also, posting what your business is doing on social media should show the audience what you do instead of telling them what you do. She then gave the group some tips and tricks on the content and format of posts to make them more impactful. The tips include the use of video, picture carousel and proper use of hashtags to reach your target audience. Melanie also gave tips on how to fit social media marketing into an already busy day/week and some of the app/programs she uses to create the content on the fly.
NLBA Meetings:
Next Association meeting: March 9th, 2023 at Hy-Vee – 84th & Holdrege | 11:30am- 1:00pm
Next Board meeting March 7th 2023; 11:30 – 1:00PM; Cooks Café – 333 N Cotner Blvd
Meeting Adjourned. Respectfully submitted by Kyle Kudron NLBA Secretary- kyle.kudron@optk.com
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